About Us

I'm a mum of a 4-going-on-10 year old girl and two black labs. I struggled to find products when I was on maternity leave and when I did - they were expensive and often took a long time to arrive (I hate drop-shipping)!  So this business was born.  We have two brands that we own and develop products for - Binnie Baby and Squidge Baby.  Our family is based in Upper Hutt in Wellington and all our products are here too.  If you're looking for products and having no luck, I'd love to hear from you!

Janna xx